Business Case
Real estate agents, who were previously introduced to Social Explorer during their academic studies, have begun utilizing its capabilities. Their latent use showcases the tool's versatility, indicating that the platform can find applications in diverse industries.
Problem
Market Limits Reached
In academia, Social Explorer has already captured a significant share of the market, leaving limited room for additional growth. Simultaneously, its adoption by real estate professionals shows potential but reveals a mismatch in features and experience for this new user group.
Objective
Adapting for New Industries
Revise the tool to meet the specific needs of real estate professionals for site analysis while ensuring that entering a new market maintains Social Explorer's product integrity and position in the current market.